I consulted as a UX researcher and designer, participating in all aspects of strategy, research, synthesis, ideation, design, and validation.
Understand the market landscape, business goals, user needs/pain points, and technology constraints to drive patient/doctor conversations outside of the clinical setting while giving the user additional resources focused on their health and wellness wants and needs.
Discovery through research with stakeholder/SME/user interviews, contextual inquiries, competitive and comparative market analysis, and journey mapping.
The main problem we were solving for was the lack of user adoption and engagement with the application. This problem had to be solved before the business KPI of patient/doctor communication could be implemented. During the research we focused on users under the age of 45 who had access to a smartphone or tablet and who were also the family manager. They were not adopting the application because there wasn’t a perceived value outside of appointment settings and prescription refills.
To solve for this problem we interviewed several patient users to understand what would bring value to them. Leading us to our design recommendation of adding resources that encompassed both clinical and lifestyle health and wellness information that could be “prescribed” to them from their doctor as well as personal fitness tracker device connectivity, online bill payment, copay tracking for transparency, and the ability to track the whole family’s doctor appointments. This gave a seamless experience for the patient, and the ability for the doctor to communicate directly with the patient outside of their office walls.
Execution, Validation, and Handoff
Wireframes were designed and validated through usability testing with 5 user, iterated upon, and retested. The final delivery to the client was a detailed report that included research findings, journey maps, user personas, wireframes, and design specs.