Quark is a content automation platform that helps organizations streamline the creation, management, publishing and delivery of business-critical content. The blog serves as a subject matter expert platform to share industry knowledge with its users.
Research & User Insights
Discovery through research with stakeholder interviews, user interviews, competitive and comparative analysis, SME interviews, and user surveys to understand user’s pain points, mental model, and needs. Easy consumption of highly valuable industry insights and education was top of mind for most users.
Vision & Strategy
The Quark blog is meant to serve as a subject matter expert platform for Quark’s content writers to share industry knowledge. Users need to be able to quickly consumer useful content, while the business drives data collection and industry expertise.
Planning & Scope Definition
I balanced customer needs and business goals while prioritized and negotiating features for launch and beyond.
I executed market research, sketches, wireframes, prototypes, iterations, and final UI designs working collaboratively with a project manager and developer.